I am going to a National Speakers Association meeting this week where the focus will be branding. Branding is a fancy word for finding your uniqueness in a crowded marketplace and making your company memorable. I have never officially had a brand and I could be all wrong. I just use common sense to make my clients feel as special as possible, to deliver the best presentation on their scheduled day, and focus on meeting the specific needs of my audiences. To me, that is my brand. And, I hope my clients find my sessions unique and memorable.
And, maybe I am on to something with my definition of branding. Recently in a letter from Susan, who works with a large healthcare facility in NC, wrote:
“Participants always enjoy Laura’s sense of humor, outgoing personality, fun stories that they can relate to, and inspiring messages. Laura customizes her seminar topics, training or consulting to anything your business needs or requests.
Laura has made significant contributions to the success of our functions and is greatly appreciated by all of my team that works with her. Laura is a positive in the sometimes negative world that we live in. You can count on Laura to always be consistent with her message and leave the group with her own personal testament to the strength of the human body and sheer will, determination and beauty of human spirit in all of her most requested seminar topics.”
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